Millennials. A buzz word that portrays a group of individuals born at the cusp of the Information Era, yet a term loosely tied to the ideas of materialism, laziness, and entitlement. As the world slowly exits the speed and enhancement of the 21st century, we...
Lengthy articles have been written about how to create a brand, improve your brand and how to ensure that your brand stays relevant in the marketplace. All these are good and show that if you are in need of good help, men will come to...
“Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it’s inspirational.” KEVIN PLANK The brand gurus have left your office after a 4-hour long strategy session, filled...